Klaviyo is a marketing automation platform that enables businesses to build and manage customer relationships through email, SMS, and other digital channels. The company provides tools for segmentation, personalization, and campaign automation designed primarily for e-commerce and direct-to-consumer brands. Klaviyo serves thousands of customers ranging from small businesses to large enterprises. Glimpse tracks 19 alternatives to Klaviyo across pricing, hiring, ads, content, tech stack, and reviews - updated daily.
# Klaviyo Alternatives: Competitive Landscape Overview The primary competitors to Klaviyo in the marketing automation space include HubSpot, Iterable, Customer.io, Mailchimp, and ActiveCampaign, with HubSpot showing the most active market presence based on recent signals including hiring and content marketing initiatives. Most alternatives target similar use cases around email, SMS, and multi-channel customer communications, though they differ in positioning: HubSpot and ActiveCampaign emphasize broader CRM functionality alongside marketing automation, while Iterable and Customer.io focus specifically on orchestrating personalized multi-channel journeys at scale for mid-market and enterprise customers, and Mailchimp maintains a strong presence serving small to medium-sized businesses and e-commerce retailers. The competitive set is relatively stable with all major players offering comparable core features including segmentation, personalization, workflow automation, and analytics across multiple communication
Klaviyo
Hubspot
HubSpot is a customer relationship management (CRM) platform that provides software tools for sales, marketing, service, and content management. The company serves businesses of various sizes by offering integrated solutions to manage customer interactions, automate workflows, and track business metrics. HubSpot operates a freemium model alongside paid enterprise offerings and maintains an active presence through content marketing and regular hiring.
Iterable
Iterable is a marketing automation platform that enables businesses to create, manage, and optimize customer communications across email, SMS, push notifications, and in-app messaging. The company serves marketing teams at mid-market and enterprise organizations who need to orchestrate personalized, multi-channel customer journeys at scale. Iterable's platform integrates with customer data platforms and analytics tools to help teams segment audiences and measure campaign performance.
Customer
Customer.io is a marketing automation platform that enables businesses to build and manage data-driven customer communication campaigns. The company provides tools for email marketing, SMS, push notifications, and other channels, serving product and marketing teams across various industries. Customer.io focuses on helping companies deliver personalized customer experiences through automation workflows based on user behavior and data.
Mailchimp
Mailchimp is a marketing automation platform that enables businesses to create, manage, and analyze email campaigns, customer journeys, and targeted marketing across multiple channels. The company serves small and medium-sized businesses, e-commerce retailers, and enterprises seeking to automate customer communications and engagement. Mailchimp offers tools for audience segmentation, campaign design, performance analytics, and integrations with various business applications.
Activecampaign
ActiveCampaign is a customer relationship management (CRM) platform that provides sales, marketing, and service automation tools for businesses. The company serves small to mid-sized organizations across various industries with software designed to manage customer interactions, automate workflows, and track sales pipelines. ActiveCampaign's platform integrates CRM functionality with email marketing and customer service capabilities.
Marketo
Marketo is a marketing automation platform that provides tools for lead management, email marketing, and customer engagement. The company serves B2B and B2C organizations looking to automate their marketing processes and improve campaign effectiveness. Marketo was acquired by Adobe in 2018 and operates as part of Adobe's Experience Cloud suite.
Keap
Keap is a customer relationship management (CRM) platform designed for small businesses and entrepreneurs to manage sales, marketing, and customer interactions. The company provides tools for contact management, sales automation, email marketing, and customer service within an integrated platform. Keap serves primarily small to mid-sized businesses looking to streamline their customer management operations.
Braze
Braze is a marketing automation platform that enables businesses to send personalized messages and campaigns across multiple channels including email, mobile push notifications, in-app messaging, and SMS. The company serves enterprises and mid-market organizations seeking to engage customers throughout their lifecycle. Braze's platform uses customer data and behavioral triggers to automate and optimize marketing communications.
Eloqua
Eloqua is a marketing automation platform that helps businesses manage and optimize their customer marketing campaigns across multiple channels. The company provides tools for lead generation, nurturing, and management, serving mid-market and enterprise organizations. Eloqua was acquired by Oracle in 2012 and operates as part of Oracle's marketing cloud offerings.
Omnisend
Omnisend is a marketing automation platform that enables ecommerce businesses to create and manage multi-channel marketing campaigns across email, SMS, push notifications, and social media. The company provides tools for customer segmentation, automation workflows, and analytics to help online retailers engage customers throughout their lifecycle. Omnisend serves primarily small to mid-sized ecommerce businesses looking to coordinate their marketing efforts across multiple channels.
Act-on
Act-on is a marketing automation platform that helps businesses streamline their marketing operations and customer engagement. The software enables organizations to automate email campaigns, lead nurturing, and multi-channel marketing workflows. Act-on serves mid-market and enterprise companies across various industries seeking to improve marketing efficiency and measurable results.
Pardot
Pardot is a marketing automation platform that enables B2B companies to manage and optimize their customer acquisition and retention processes. The platform provides tools for email marketing, lead management, and sales engagement, serving mid-market and enterprise organizations seeking to streamline their marketing and sales operations.
Drip
Drip is a marketing automation platform that helps ecommerce businesses and online retailers manage customer communications, email campaigns, and sales workflows. The company provides tools for customer relationship management, email marketing, and behavioral automation to streamline marketing operations and improve customer engagement. Drip serves primarily small to mid-sized online businesses seeking integrated marketing automation solutions.
Autopilothq
Autopilot HQ is a marketing automation platform that helps businesses automate customer engagement workflows and manage multi-channel communications. The company serves small to mid-sized businesses looking to streamline their marketing operations through email, SMS, and web-based automation tools.
Ortto
Ortto is a marketing automation platform that helps businesses manage customer data, create automated marketing campaigns, and personalize customer experiences across multiple channels. The company serves marketing teams and businesses looking to streamline their marketing operations and customer engagement processes.
Sharpspring
Sharpspring is a marketing automation platform that helps businesses automate email marketing, lead management, and customer relationship management tasks. The company serves small to mid-sized businesses looking to streamline their marketing operations and improve lead nurturing processes. Sharpspring offers tools for email campaigns, landing pages, CRM functionality, and marketing analytics within a single platform.
Sendinblue
Sendinblue is a customer relationship management (CRM) and marketing automation platform that enables businesses to manage email campaigns, SMS marketing, and customer communications. The company serves small to mid-sized businesses and enterprises seeking to automate marketing workflows, segment audiences, and track customer interactions. Sendinblue offers tools for email marketing, transactional messaging, and sales automation through a cloud-based interface.
Brevo
Brevo is a marketing automation and customer relationship management (CRM) platform that provides email marketing, SMS messaging, and sales tools for businesses. The company serves small to mid-sized enterprises and helps them manage customer communications and sales processes across multiple channels. Brevo offers both free and paid tiers of its platform to accommodate different business sizes and needs.
Getresponse
GetResponse is a marketing automation platform that enables businesses to create and manage email campaigns, landing pages, and customer relationship management tools. The company serves small to medium-sized businesses and entrepreneurs seeking to automate marketing workflows and nurture customer relationships. GetResponse operates as a Software-as-a-Service (SaaS) provider in the broader marketing automation industry.
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The most actively tracked alternatives to Klaviyo are Hubspot (11 signals), Iterable (0 signals), Customer (0 signals). Each is monitored across pricing, hiring, ads, content, tech stack, and reviews.
Klaviyo is a marketing automation platform that enables businesses to build and manage customer relationships through email, SMS, and other digital channels. The company provides tools for segmentation, personalization, and campaign automation designed primarily for e-commerce and direct-to-consumer brands. Klaviyo serves thousands of customers ranging from small businesses to large enterprises.
Glimpse currently tracks 19 alternatives to Klaviyo across the marketing automation category. New alternatives are detected automatically as companies are added.
Glimpse provides a live side-by-side comparison of Klaviyo and Hubspot across pricing, hiring, ads, content, tech stack, and reviews.