Yoast
Yoast is an SEO software company that provides tools and plugins for content optimization and search engine visibility. Their primary product is the Yoast SEO plugin, which helps website owners, content creators, and marketers improve on-page SEO through readability analysis, keyword optimization, and technical SEO recommendations. The company serves businesses ranging from small websites to enterprises seeking to increase organic search traffic. This page tracks Yoast's latest activity across 13+ data sources - updated daily by Glimpse.
yoast.com
Yoast Data Sources
Updated dailyLinkedIn Posts
LinkedIn Ads
Blog & Content
Pricing Pages
Job Postings
Tech Stack
Facebook Ads
YouTube
Google Ads
Reviews
Website Pages
Yoast Intelligence Snapshot
Hiring signals
Content published
Ads detected
Pricing changes
Social activity
Reviews monitored
AI-generated battle card
Strengths, weaknesses, positioning - auto-updated
Intelligence collection in progress
Glimpse is monitoring Yoast across 13 data sources. An AI-generated activity summary will appear here once enough signals are collected.
Yoast GTM profile
Structured breakdown from public sources: homepage, pricing, about page, and recent blog content.
Positioning
“Increase discovery of your website, today!”
Improve your website's SEO and join 13+ million happy Yoast customers!
SEO for everyone
Who it's built for
Segments
Roles
Verticals
Pricing philosophy
Model
Signup friction
Anchors
| Tier | Price | Target |
|---|---|---|
| Yoast SEO (Free) | - | WordPress users wanting basic SEO guidance |
| Yoast SEO Premium | $118.80/year | In-house marketing teams, content creators, entrepreneurs, niche publishers |
| Yoast WooCommerce SEO | - | Online store owners, ecommerce marketers, DTC brands using WooCommerce |
| Yoast SEO for Shopify | $19/30 days | Shopify ecommerce and DTC teams |
Product
Real-time SEO guidance to help content meet best practices and drive visibility without needing SEO expertise
Key features
- AI-powered SEO suggestions
- Real-time content analysis
- Redirect Manager
- Internal Linking Tool
- Social Preview Tool
- Technical SEO automation
- Premium Crawl Optimization Settings
- Front-end SEO Inspector
- Yoast SEO Google Docs Add-on
- Local SEO (structured data)
- News SEO
- Video SEO
- WooCommerce product optimization
- Product structured data
- AI-generated metadata
Differentiators
Content and GTM motion
GTM motion
Primary CTA
Content tone
Content cadence
Topics
Formats
Latest Yoast Signals
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Yoast Tech Stack
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Frequently Asked Questions about Yoast
What does Yoast do?
Yoast is an SEO software company that provides tools and plugins for content optimization and search engine visibility. Their primary product is the Yoast SEO plugin, which helps website owners, content creators, and marketers improve on-page SEO through readability analysis, keyword optimization, and technical SEO recommendations. The company serves businesses ranging from small websites to enterprises seeking to increase organic search traffic.
Who are Yoast's main competitors?
Yoast's competitors include Jasper, Wincher, Seo, Semrush, Similarweb. Glimpse tracks each competitor across pricing, hiring, ads, content, tech stack, and reviews for side-by-side comparison.
How does Yoast compare to Jasper?
Glimpse provides a live side-by-side comparison of Yoast and Jasper across pricing changes, hiring signals, ad campaigns, content strategy, tech stack, and customer reviews. View Yoast vs Jasper comparison →